Often times I deal with individuals who are introducing a new product and they are excited they have a great product name in mind! Nothing takes the shine off that excitement like learning that your great name you thought up is already registered with the USPTO or a domain name registrar, even though nothing notable may have come up in a general internet search. The shine is really taken off if you have already spent money developing a logo or product packaging. It does not always occur to these very enterprising individuals to do a USPTO or domain name search, and these are usually som